Today, two billion POPSICLE® ice pops are sold annually.
In 1989, Good Humor, a subsidiary of Unilever, bought the rights to POPSICLE®. I mean, at this point POPSICLE® is such a ubiquitous word that it rolls off the tongue more easily than "ice pop." It's like Kleenex®, or Xerox®-pervasive to the point of generic.
Over the last 85 years, the horse-drawn cart that sold POPSICLES® to schoolchildren in Nebraska (also carrying the first ice-cream man!) has morphed into a veritable fleet of trucks that cover the land selling water, high fructose corn syrup, gums, colorants, and preservatives to people young and old all over the country. Over time, they became so iconic that during World War II the Eighth Air Force Unit chose them as the symbol of American life. He applied for a patent a year later and sold the rights to what he now called "Popsicles" another year later (1925), to the Joe Lowe Company in New York. Eighteen years later, in Alameda, Epperson started selling "The Frozen Drink on a Stick!" at Neptune Beach. On that unusually cold night in San Francisco, the mixture froze, and the first-ever "Epsicle" was born. In 1905, 11-year-old Frank Epperson fixed himself some powdered soda and water and left the container outside with the stirring stick still in it.
with proper generic terminology such as 'ice pop(s).' We ask that you please provide us with written confirmation of your compliance with the foregoing by Friday, May 7, 2010." "Because POPSICLE® is Unilever's registered trademark Unilever must request that you replace all of the references to 'popsicle' and 'popsicles'. "This law firm acts as outside trademark counsel to Unilever Supply Chain, Inc., and its affiliates ('Unilever')," it said. A rather terrifying letter recently burst the bubble of good vibes that has surrounded our shop since we opened.
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